No matter what type of website you own, if you want to be visible, optimizing your website is the most important thing. It not only helps in ranking but also makes your site easy to be found by people who are looking for services and solutions similar to yours.
However, search engine optimization isn’t as simple as people might imagine it to be, especially when you own an ecommerce website.
But, don’t you worry; we are here at your disposal. In this blog, we will share some useful tips on how to SEO woocommerce.
So, let’s begin the journey.
1- Always include product description
Product descriptions aren’t usually long, but that doesn’t mean you should make it just for the sake of making one. Take time to make sure that the product descriptions are well-crafted and search engine friendly.
Search engines use product descriptions similar to any other content on your site. So, they should contain vital information and keywords you wish to be ranked for.
2- Optimize the page titles
Your page’s title should be descriptive enough to tell both the search engines and searchers what your page is about. For most, in an ecommerce site, you will have category and product pages.
The category pages help the shoppers find products they are looking for, but they can prevent each product page from competing with one another on the search engine results.
So, what you can do here is, optimize the category page to be ranked for broad terms and use the product page to rank specific terms. For instance, a category could be “jeans and t-shirt” while the product page can indicate the type, shape, colour etc., of the product.
3- Enable breadcrumbs
Breadcrumb is nothing but the link that appears on the top of product pages and assist the visitors to move back to the previous category or even landing pages directly.
Breadcrumb help the shoppers know where they are and where they have been. Breadcrumbs are not only helpful to the visitors but are also used by search engines like Google to determine how your site is structured and appears on the search engine results.
Woocommerce includes breadcrumbs that are useful just as they are, but to make the most of them, it is best to use plugins.
4- Make site navigation simple
Similar to how breadcrumbs are useful, simple navigation is important to ensure that your visitors don’t get lost and frustrated while surfing your ecommerce site.
Clean and simple navigation can impact the bounce rates and time spent on a website significantly. If your visitors spend more time on your site, then it means your site has a higher chance of being ranked in the search results.
Keep the main navigation easy to follow. This is because, even if Google can crawl every page you have, a shopper won’t. If possible, offer links to important pages on the main pages. And link the internally relevant pages so the shopper can jump directly.
5- Keep the URLs short and descriptive
If you are using woocommerce and WordPress, make sure to enable permalinks so that all your URLs are accessible to visitors and search engines alike.
Permalinks enable you to use keywords in the URLs instead of product IDs. This may seem a little thing, but it can make a huge difference in how easily the users can get around your website.
There you have it—a list of useful tips on how to optimize your woocommerce to level up its performance in 2021.
However, make sure that you work with a reliable woocommerce SEO consultant to meet the expected goals and results.