The web is filled with guides to DIY search engine optimization (SEO) claiming to help small business owners rank higher without adding to their marketing budget. They promise that with the right tools and approaches, you can drive a steady stream of traffic to your website.

The problem? Even after months of effort, most people only see a slight trickle, if any change in visitors at all.

If this is your experience, don’t take it to heart. Boston SEO Expert is complicated, and it changes whenever the search engine giants change their minds—and that is pretty often. That’s why you should turn to search engine optimization specialists to improve your rankings and profit.

The SEO Specialist Job Description

What does an SEO specialist do? They boost website rankings in search engine queries by taking actions that help your site look more appealing to the algorithms.

The most important search engine to appeal to is Google, but most specialists will also optimize for Bing. Depending on the demographics of your clients, they might also optimize for Yahoo!, but this is less common.

The ultimate goal for an SEO specialist is to drive traffic to your website that will convert into profits for you. When you work with one, you should see a notable return on investment.

Common Tasks for SEO Specialists

Curious about what these specialists actually do to increase traffic? They might employ any of the following items:

  • Researching and incorporating local and global keywords
  • Building relationships with established websites for backlinks
  • Adding internal and external links
  • Rewriting and adding authoritative content
  • Removing duplicate or low-quality content
  • Maintaining tags, meta titles, and meta descriptions
  • Publishing regular content on your site and social media channels
  • Maintaining your Google My Business page

Keep in mind that you might not benefit from all of these tasks. However, most SEO experts will offer multi-tiered or customizable packages so you don’t need to pay for services you won’t use.

Should You Look Locally for an SEO Specialist?

Many SEO specialists offer their services to clients across the country and around the globe. However, you could also look for an SEO specialist in Cumming to keep it local to you. But is one better than the other?

That depends on the nature of your business. In most cases, the answer is no. However, if your business is very unique to the area, you might be better off with someone who really understands the local scene and culture.

Ready to learn more about optimization or why you should choose SEO Guru Atlanta? Speak with a specialist today.

By Robson