Daily life has become more and more entangled in the digital world. People are more connected than ever to electronic devices and everything seems to be “smart” and connected to Wi-Fi. This shift towards a digital existence brings a world of new opportunities, and businesses are taking notice.

A few years ago, sprinkling in the right keywords was enough for a website to get noticed. Today, keywords still help, but competition within the digital world is stronger than ever. Effective medical marketing strategies are more dynamic. Now, they include solutions such as Google ad campaigns to drive traffic from targeted audiences.

Why Google AdWords?

Google AdWords has long been the leader in online advertising for healthcare practices. And that makes sense; there are many unique benefits of Google AdWords.

You Go Right to the Top

Google AdWords offers immediate results by getting your link to the top of the page. This means that the visibility of your website is increased automatically. This benefit can be used in conjunction with on-page SEO to have the website show up more than once in a search.

You Select Your Audience

Google ad campaigns allow for targeting. The ad can be directed to a particular sector of the population, including defining a location radius to make sure that the ad is reaching people within driving distance of your medical practice. You can even select a time slot to increase the visibility of your website during office hours.

You Can Analyze Campaigns

Targeting makes Google ads highly effective, and this effectiveness can be tracked via Google analytics. The tracking feature allows for changes to the strategy, such as changing the keywords, the timeframe, or even adjusting the location targeting all in favor of driving more traffic and increasing patient conversion rates.

It’s Easy to Use

Paying for healthcare Google ads is less complicated than it sounds. One of the benefits of Google AdWords is that you can set a clear budget that will not be exceeded. Google ads charges per click, not per view, meaning that it technically does not cost anything for a website to appear in a search; it only generates a fee when a potential patient clicks on the link. The return on investment can be tracked as part of the evaluation of the effectiveness of the Google ads. If the ROI is higher than expected, a larger investment can be assigned to the project.

Interested in learning more? Check out Healthcare Advertising Strategies for Doctors & Physicians in 2021.

By Robson